Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge Chicago local SEO and web design this week may seem antiquated by this time next year.
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How Websites Have Changed
In the early days of the internet, the only connection option available was dial-up. That meant that every site out there had to be designed with speed in mind. Slow modems didn’t allow for image-heavy sites or fancy design features. Most websites were all text, and the page structures were simple too.
Over time, web designers started to use table-based layouts that enabled them to split a single page into sections, making it slightly easier for users to find the information they wanted. These layouts had their drawbacks, but they were a definite improvement over the earlier designs.
The invention of Flash marked a huge breakthrough in web design, as did the gradual speeding up of internet connections. Things like graphics and videos became commonplace. Additional technological advances include the advent of CSS and Web 2.0, both of which allowed for more sophisticated design techniques. Web sites grew, encompassing many pages and various types of content.
Today’s websites are remarkably sophisticated compared to those early sites. They allow for elegant designs and seamless user experiences.
Why Website Audits Are Important
What is a website audit, and why does it matter? An audit looks at every aspect of your website, from content and design to the user experience. It helps to determine whether your website is functioning properly. A thorough audit can enable you to find potential problems including slow load times, broken links, and other issues that may take away from your site’s usability.
Every business needs to do a website audit periodically. Think of it as a check-up for your site – its annual physical examination. Regular audits will ensure that you catch problems early, before they turn into a real problem for you or your customers.
While there are certainly companies who will audit your website for a price, you can do an audit on your own if you prefer. All you need is a clear idea of how to do it.
How to Audit Your Website
Auditing your website isn’t difficult to do, but it is meticulous, detailed work. You need to be prepared to look at every aspect of your site, from the design and content to technical things like the user experience. Here are the things you need to check.
Make a note of any content that needs to be rewritten, updated, or removed.
As you can see, a website audit may end up taking several days to complete. You will have to be meticulous and keep track of the things you have reviewed. If you don’t have the technical know-how to fix the problems you find, remember that you can always hire a designer to correct them for you. However, platforms like WordPress make it very easy for non-designers to put together a website that will meet all of their needs.
Learn more:
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Conversion Strategies, Inc.Conversion Strategies Inc. was founded to help local businesses get more customers from the internet. We provide affordable online marketing services to help business owners grow their business, including affordable web design services, reputation marketing services, and local SEO marketing. ArchivesNo Archives Categories |